Ask AI tools your customers' questions and record whether they mention or link to your website – then watch the trend over time.
Click an AI tool to open it with the prompt (the prompt is also copied – paste it if the box is empty). Read the answer, then choose what you saw. Leave "–" for tools you did not check.
Visitors who click a link inside an AI answer often arrive with the AI tool as the referrer. In GA4 you can group them:
(chatgpt\.com|chat\.openai\.com|openai\.com|perplexity\.ai|gemini\.google\.com|bard\.google\.com|copilot\.microsoft\.com|claude\.ai|you\.com|phind\.com|deepseek\.com|meta\.ai|grok\.com|poe\.com|mistral\.ai)
Limits: some AI tools or apps send no referrer, so their visits appear as "direct" and cannot be separated. Google AI Overviews / AI Mode clicks are reported as normal Google traffic. Menu names in GA4 may change over time.